Real estate agency software: real prices and what changes between tiers

Entry tier (29-60 €/user/month): property and contact records, showcase website, limited portal publishing. Professional tier (60-140 €/user/month): automatic multi-portal publishing, demand/supply matching, mandates and commissions, agent app. Network or custom tier (8,000-35,000 € one-off plus maintenance): multiple offices, role-based permissions, cadastral data, assisted valuations, ERP or accounting integrations.

Historical archive migration (1,500-6,000 € depending on data quality and photo volume), setup and training (500-2,500 €), add-on modules for digital signature, anti-money-laundering and rentals, plus per-user fees as the agency grows. Always ask for the full third-year cost, not the first month: that is where offers reverse.

With fewer than five agents and a standard sales process, a subscription product is almost always the economically right choice. It breaks on three signals: the product cannot represent your process (unusual mandates, fractioned properties, portfolio management), data lives in two systems nobody reconciles, and total subscriptions across offices pass 6,000-8,000 € a year. At that point a custom platform pays back in two to three years and the data stays yours.

Compare on the same perimeter: number of users, connected portals, migrated records, integrations. Ask who owns the data and how a full export works. A targeted integration between two existing systems costs 5,000-12,000 €; a first custom perimeter in production 8,000-25,000 € with release in six to ten weeks.